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2020/01/27 Environmental Initiatives(2)

Environmental Initiatives(2)

2020/01/27

In 1995, Matsuyama launched its first brand “”M mark”” and by bringing products to the market one by one the series was expanded. Matsuyama also started manufacturing and selling shampoo.””Amino Acid Shampoo”” was the product that launched the refill pouch before the bottle version. The reason behind this was to get the customer to reuse an old bottle they might already have and that way reduce the amount of plastic going to waste. During that time all kinds of containers were not being sold on the market so Matsuyama also sold plain bottles that could be used for the refill. After the amount of product users started to increase, Matsuyama launched a bottle type of the product to accommodate the requests of the users. *Click here to see other initiatives Matsuyama is taking for the environment.

In 1995, Matsuyama launched its first brand “”M mark”” and by bringing products to the market one by one the series was expanded. Matsuyama also started manufacturing and selling shampoo.””Amino Acid Shampoo”” was the product that launched the refill pouch before the bottle version. The reason behind this was to get the customer to reuse an old bottle they might already have and that way reduce the amount of plastic going to waste. During that time all kinds of containers were not being sold on the market so Matsuyama also sold plain bottles that could be used for the refill. After the amount of product users started to increase, Matsuyama launched a bottle type of the product to accommodate the requests of the users. *Click here to see other initiatives Matsuyama is taking for the environment.

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