Iyokan Wash & Care Launch


On February 17, 2020 (Monday), we started accepting orders for the M-mark series “Iyokan Body Soap” and “Iyokan Body Lotion” at Matsuyama Online Store.

Matsuyama has created many products containing natural essential oils so that you can experience the nature’s aroma. New products based on this technology are “Wash & Care” using Japanese citrus “Iyokan”. Body soap that cleanses skin smoothly and body lotion that protects the skin and uplifts with its refreshing texture. Please spend relaxing time with the sweet and fresh aroma straight from the nature. Click here for details

Environmental Initiatives(2)


In 1995, Matsuyama launched its first brand “”M mark”” and by bringing products to the market one by one the series was expanded. Matsuyama also started manufacturing and selling shampoo.””Amino Acid Shampoo”” was the product that launched the refill pouch before the bottle version. The reason behind this was to get the customer to reuse an old bottle they might already have and that way reduce the amount of plastic going to waste. During that time all kinds of containers were not being sold on the market so Matsuyama also sold plain bottles that could be used for the refill. After the amount of product users started to increase, Matsuyama launched a bottle type of the product to accommodate the requests of the users. *Click here to see other initiatives Matsuyama is taking for the environment.

Harvest of late-bloom oranges (from Yamagami Fruit Tree Herb Garden)


The place where Yamagami Fruit Tree Herb Garden is planned to be established has 50 orange trees of the “juuman” late-bloom oranges. Although small in size, it has a strong and a bit sour taste. The volume is so high that the local staff alone cannot harvest it. A villager who heard about the high volume, invited 3 people from the guest house of the neighbouring Tokushima City to help harvest the oranges. (Yamagami Fruit Tree Herb Garden is located in Sanagochi-son, Tokushima Prefecture. Please see here for more information on the efforts Matsuyama is doing locally.)

Matsuyama’s environmental initiatives


Have you noticed Matsuyama products with no packaging film being sold? These products are not defective and there is no need to worry as there is a good reason behind it. Lately micro plastic and the greenhouse effect have become a big problem. To combat the problem actions have been taken globally. For this cause Matsuyama is cutting back on plastic usage as much as possible to reduce plastic waste and CO2. This was the reason behind stopping the usage of plastic packaging film in bottles. By the end of 2019 we expect to reduce the plastic film by the equivalent of 1 million bottles worth of packaging film. *Click here to see details of other environmental initiatives that Matsuyama is taking.