MATSUYAMAMATSUYAMA

1908
Masakichi Matsuyama travels from Katsuyama, Fukui to found the Masakichi Matsuyama Store in Tokyo
Began by selling household goods and sundries in Azumamachi
1930
Shukei Matsuyama establishes Matsuyama Yushi Gomei Kaisha as a coal company
1942
Coal business contracts due to wartime restrictions
1946
Production of solid soap begins immediately after the end of the war
Chobei Matsuyama enters the gifts market and expands the soap business
1958
Hikaru Matsuyama joins Matsuyama Yushi General Partnership Company
1964
Results worsen due to the spread of synthetic cleansers
Matsuyama Chemicals Co., Ltd. (subsidiary of Matsuyama) disbanded
Matsuyama Yushi General Partnership Company resumes the soap business
Sale of solid laundry and bath soaps through wholesalers
1974
Hikaru Matsuyama appointed president
Results improve due to expansion of demand after the oil crisis and improved productivity
Aggressive capital investment completes the foundations for the Sumida, Tokyo Factory
1975
Production begins for "SOFINA" transparent soap for Kao
Specialization as an OEM (production on commission) in the soap business
1985
Equipment purchased from Kao to begin production of "Kao Framed Soap" Structures in place for the production of mechanically kneaded, framed and transparent soaps
1994
Tsuyoshi Matsuyama joins Matsuyama Yushi General Partnership Company
1995
Launch of original "M Mark" series brand
Launch of "Mutenka" non-additive soap (first original brand)
1996
Launch of "Shisonoha Hand Soap" (first liquid soap)
1997
Launch of "COMFARM Series" (first skin care)
2000
Tsuyoshi Matsuyama appointed president
Establishment of affiliate MARKS&WEB
2001
Reorganized and changed name from "Matsuyama Yushi General Partnership Company" to "Matsuyama Co., Ltd."
2002
Associated company MARKS&WEB opens its first directly-managed store in the Marunouchi Building
2005
Launch of "HADAURU" skin care series
Launch of "LEAF&BOTANICS"
Launch of "GOODY"
2006
Completion of Fujikawaguchiko Factory in Fujikawaguchiko, Yamanashi
2007
Launch of "HADAYAWA" skin care series (first quasi drug)
2008
Completion of Fujikawaguchiko Factory No. 2 and Logistics Center
Launch of "Millennium Mother"
2009
Establishment of affiliate HOKUROKU SOUSUI
Start of useful plant cultivation and cosmetics raw materials production
2010
Completion of Sumida, Tokyo Factory renovation and Community Wing construction
Launch of "HADASEI"
2012
HOKUROKU SOUSUI opens first directly-managed store at Aoyama
Opening Fujiyoshida Factory in Fujiyoshida, Yamanashi
Launch of "LEAF&BOTANICS Acai"
Launch of "LEAF&BOTANICS Junmaishu"
2013
Launch of "LEAF&BOTANICS Carrot"
Renovation of Matsuyama website and online store
2015
Rebuilding of head office
Launch of "LEAF&BOTANICS Camelia"
Launch of "LEAF&BOTANICS for Living"
Merger with and absorption of HOKUROKU SOUSUI, HOKUROKU SOUSUI reaches 7 directly-managed stores
2016
Associated company GREENBOWL opens Ebisu shop
2018
Launch of "Charmant ChouChou"
Opening Tokushima Office
GREENBOWLCo., Ltd. merger
Chosen by Ministry of Economy,Trade and Industry as"The Driving Company for the regional future"
2019
Opening Yamanashi Logistics Center, Fuji Hokuroku-Laboratory
backtotop