Creating products with people in mind

Matsuyama’s Fujikawaguchiko Factory is located at Mt. Fuji’s second station, embraced by Japanese red pine woods and phytoncide, “the aroma of the forest.” Designed to exploit the location’s sloping land with its gentle 8% gradient, the factory runs along the incline, fully blending in with the forest. The staff works silently in the quiet environment with no audible exterior noise except possibly the chirping of the birds. While focusing on the job at hand, they simultaneously think about the step that follows their own task. “What can I do to ease the next person’s work?” they wonder. Indeed, monozukuri is like a relay. Semi-processed goods are handed to the next person in the production line like a baton. The baton ultimately becomes a completed product which is then delivered to the client; that consciousness creates a positive tension that is well-leveraged throughout the workday.

It starts with the water
It starts with the water

Mt. Fuji's rainwater and snowmelt gradually permeate through a unique layer of basalt. It takes a decade or two for it to be filtered by the geological strata and return as underground water ready for use. Matsuyama searched out purest possible water, and found it on the northern foot of Mt. Fuji. The source is located in Fujikawaguchiko in Yamanashi, an area situated inside a national park and known for its abundant, crystal-clear water. Even the drinking water at our Fujikawaguchiko Factory comes from a deep well that taps Mt. Fuji's underground water. The water is brought up from the depth of around 200 m and is used in our products as either soft water or as purified water.