News release: M Mark Clean Hands Gel March 13 new product launch


Simple hand sanitizing, anywhere
M Mark Clean Hands Gel March 13, 2019 new product launch

The M Mark series, designed for family members of all ages and genders, offers the new Clean Hands Gel. Rub the gel thoroughly on fingers and hands, wiping of extra gel as necessary. Instant sanitizing without water. The gel provides an easy way to give your hands a fresh, clean feel whenever you are unable to wash up, whether you are indoors or out and about.

The Clean Hands Gel is made with plant-based alcohol obtained through fermentation. The quick-drying gel is easy to apply and has a light feeling on the hands. The gel, which wipes off quickly even without water, refreshes and sanitizes hands, leaving them feeling smooth and not sticky. The gel comes in two versions, allowing customers to select the one fitting the occasion. The unscented type offers worry-free usage before meals or when interacting with children. The scented version uses natural essential oils from domestically-sourced yuzu citrus as an aromatic component. Its characteristic wafting aroma is the result of essential oils extracted from yuzu rind through a steam distillation method. Refreshing citrus fragrance enters the senses, providing well-needed reinvigoration. Sizes have been expanded to include a pump type for convenient daily use and a mini portable size. Our environmentally-friendly refills let you reuse original gel containers while protecting the earth. The brand-new Clean Hands Gel is adaptable to every lifestyle situation.

■New Product Overview
Clean Hands Gel
240ml JPY 950 (excl. tax) / Mini size 50ml JPY 600 (excl. tax)
Refill 220ml JPY 750 (excl. tax)

Yuzu Clean Hands Gel
(including natural essential oils from domestically-sourced yuzu)
240ml JPY 1,150 (excl. tax) / Mini size 50ml JPY 700 (excl. tax)
Refill 220ml JPY 950 (excl. tax)

Contains no parabens, mineral oils, coloring agents, or synthetic perfumes

The news release may be downloaded here.

Happy New Year’s!


We at Matsuyama wish you all the best in this holiday season. We also want to thank you for your patronage of the Matsuyama online store and products last year.

For 2019, we have further enhancements planned to your favorite series, and will continue to refine our manufacturing in ways that will please and delight you. We look forward to another year serving you.

Matsuyama and the online store are also on facebook and instagram . Be sure to follow us!

“It Starts with the Water” video available for public viewing


We have created a series of videos to communicate the values and initiatives that we hold dear at Matsuyama, and plan to release them in four parts over the next several months. We hope you’ll enjoy them. Watch “It Starts with the Water” here

To commemorate the publication of the first installment, we have prepared the a sample set of moisturizing osmosis treatment and milky lotion mini bottles (20 ml). Quantities are limited, so take the opportunity to give them a try. Request your set here

Customer service and factory shop will be closed during the year-end and New Year holidays


Please be adivsed that the customer service and Fujikawaguchiko factory shop will be closed for the year-end and New Year holidays. We are sorry for the incovenience.

Closure dates:
– Customer service: December 28 (12:00 Japan Time) – January 6
– Factory shop: December 27 (17:00 Japan Time) – January 6

*We will respond to all inquiries accepted through INQUIRY FORM during the above period after January 7. We appreciate your kind understanding.

Construction of new Yamanashi factory complete


We are pleased to announce the completion of our factory in Fujikawaguchiko, Yamanashi. The factory contains our Yamanashi Logistics Center and Fuji Hokuroku Laboratory. It has been a long awaited event for the entire staff at Matsuyama, and inspires us to even higher levels of monozukuri. We are also studying the possibility of plant tours and other ways to make the property more accessible. Watch this space for details.